Our Business Focus
Drawing on decades of advertising, direct sales, and classroom experience, Michael Swedenberg offers straightforward guidance for creating effective advertising and publishing professional books.
Create Advertising That Sells
Self-Publish with Confidence
Learn how to uncover a strong selling proposition, develop persuasive advertising concepts, and write copy that gets attention and produces results.
Practical, step-by-step guidance for writing, editing, publishing, and marketing a professional book—now updated to include using ChatGPT effectively.
Spot the Trends That Matter
Separate useful marketing trends from passing hype. Learn how AI, social media, AI search, GEO, and emerging tools can help you research customers, write stronger copy, and grow your business.
I attended Michael Swedenberg’s courses, which made it possible for me to publish my book in both print and digital formats. 21½ Things to Know Before Self-Publishing A Book is another way to get to the goal of being a published author. This book will prevent wasted time, mistakes, and frustration. It gives guidance on marketing, formatting, cover design, book and author descriptions, pricing, taking criticism and more. The price of the book is a small investment in getting your book out to the public.
Irene ★★★★★
VERIFIED PURCHASE
Top reviews from the United States
5 out of 5 stars
This book opens your eyes and makes you think, “What if…”
Reviewed in the United States on October 10, 2026
This is an Eye Opening, Thought Provoking book that leaves you questioning what you can do differently.
What sticks in my mind and created the urgency to review my business model and sales team was the following line from the chapter “Selling with Words”
“The person who knows the most about a product isn’t always the person best qualified to sell it.”
I highly recommend reading “Finding the Unique Selling Proposition.”